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Figmenta
Figmenta
The Expressive Era: 2026’s New Makeup Mood
The Expressive Era: 2026’s New Makeup Mood
Why Beauty Is Borrowing From Toy Culture
Why Beauty Is Borrowing From Toy Culture
Why Minimal Skincare Means Bigger Wins
Why Minimal Skincare Means Bigger Wins
Why Beauty Brands Are Betting on Real-Time Retail
When Tattooed Skin Gets Its Own Beauty Brand
When Tattooed Skin Gets Its Own Beauty Brand
Luxe Pack’s Most Eye-Catching Beauty Packaging
Routines, Reviews, and Realness: The App Redefining Beauty E-Commerce
Inside US Open’s Cross-Industry Collabs
Inside US Open’s Cross-Industry Collabs
Luxury Gets a Refill: L’Oréal’s Sustainable Beauty Revolution
When Glam Goes Gaming
The Ordinary’s Festival Play
SoapBottle: Where Packaging Becomes Product
SoapBottle: Where Packaging Becomes Product
When AI Becomes Your Beauty Bestie (and Your Strongest Sales Rep)
Cartoons, Color Palettes & Cosmetics: The New Face of Playful Beauty
No7’s Skin Tech Personalization Glow-Up
No7’s Skin Tech Personalization Glow-Up
Why Daisy Edgar-Jones Speaks Lauder’s Language
Why Daisy Edgar-Jones Speaks Lauder’s Language
The Future of Beauty Is Mindful (and Smart)
The Future of Beauty Is Mindful (and Smart)
K-Beauty Haircare: The Next Big Brand Opportunity
K-Beauty Haircare: The Next Big Brand Opportunity
Madison Reed’s AI Pivot
Data Is Beekman 1802’s Beauty Edge
Data Is Beekman 1802’s Beauty Edge
Shark Beauty’s At-Home Medspa
Shark Beauty’s At-Home Medspa
From Pantry to Primetime: Hellmann’s Bold Marketing Move
Smelling Like a Sommelier
Smelling Like a Sommelier
P.Louise Proves TikTok Shop Is a Beauty Powerhouse
When Beauty Takes a Bite: Lesson from Rhode x Magnum
When Beauty Takes a Bite: Lesson from Rhode x Magnum
Dyson’s Double Play: From High-Tech Tools to Farm-to-Formula Beauty
Dyson’s Double Play: From High-Tech Tools to Farm-to-Formula Beauty
Trouble-Maker’s in the House
Trouble-Maker’s in the House
From Stream to Shelf: The Unstoppable Rise of Tone
From Stream to Shelf: The Unstoppable Rise of Tone
Virtual Influencers, Real Fashion Moves
Virtual Influencers, Real Fashion Moves
How Schwarzkopf Turned Freakier Friday into Beauty
How Schwarzkopf Turned Freakier Friday into Beauty
Why African Botanicals Are on Beauty’s World Map
Why African Botanicals Are on Beauty’s World Map
How Sol de Janeiro Turned “67” Into a Sell-Out Scent
How Sol de Janeiro Turned “67” Into a Sell-Out Scent
The Glam Takeover of Women’s Sport
The Glam Takeover of Women’s Sport
How L’Oréal Is Winning Beyond Beauty
How Ulta Is Redefining E-Commerce for Brands
How Ulta Is Redefining E-Commerce for Brands
Phone Cases, But Make It Branding
Phone Cases, But Make It Branding
Nostalgia Marketing 2.0
Nostalgia Marketing 2.0
Skincare Gets Smarter: L’Oréal’s Bioprint Brings Beauty Counters Into the Future
When Beauty Meets Experience: Pop-Ups That Convert
When Beauty Meets Experience: Pop-Ups That Convert
Fenty’s Rulebook: Turning Beauty into Buzz
Where Trends Turn to Transactions: TikTok Shop’s Beauty Boom
The Power of Patience: Inside Merit’s Minimalist Growth Strategy
Wearable Whiff: When Your Accessory Doubles as Perfume
Wearable Whiff: When Your Accessory Doubles as Perfume
Go Big or Go Voyage: Louis Vuitton’s Shanghai Ship Sets Sail on Luxury
When Skincare Meets Esports: Garnier’s Game Face Campaign Is a Win
Inside Gisou’s Honey-Infused Holiday Pup-Up!
Inside Gisou’s Honey-Infused Holiday Pup-Up!
Beauty Shopping Just Got Conversational
Beauty Shopping Just Got Conversational
Miu Miu’s Pop-Up Lesson in Immersive Branding
The Power of Scent and Storytelling
The Power of Scent and Storytelling
Mintel’s Take on the Next Beauty Wave
Mintel’s Take on the Next Beauty Wave
Longevity: The Next Canvas for Skincare Innovation
Elemis x Aston Martin: A New Era of Beauty Partnerships
Influence Before Inventory: Why Community is the New Capital
Influence Before Inventory: Why Community is the New Capital
Delivered to Beauty: Sephora’s Ride to Retail Reinvention
Scratch Here for Sample: How Rare Beauty Made Scent Social
Scratch Here for Sample: How Rare Beauty Made Scent Social
Play, Slay, Shop: How Gaming Is Rewriting Beauty Marketing
Shop in Circles: Creators Curate, Consumers Click
The UGC Glow-Up: TIRTIR’s Blueprint for Going Global, One Reel at a Time
The Sustainability Check for Skincare
The Sustainability Check for Skincare
Dove skincare’s latest ‘Bring Your Own Bar’ PR campaign
Dove skincare’s latest ‘Bring Your Own Bar’ PR campaign

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